Sandy Gerber is a multiple award-winning communications and marketing strategist who has revitalized communications for Canada’s most beloved brands. Having founded three successful companies and authored two books, Sandy champions the power of emotional appeal through language in all of our relationships and the effect words can have on how we label our lives. Sandy uniquely blends her communications expertise with her keen interest in psychology. She is a certified Neuro-Linguistic Programming Practitioner and the visionary of the Emotional Magnetism™ communication technique. Gerber has been awarded multiple honours over the years including Mompreneur of the Year, YWCA’s Women of Distinction Finalist, and Businessperson of the Year. Known for her engaging and fun visual speaking style, Sandy’s presented and delivered impact to over 10,000 people at conferences, corporate events, universities, sales training, and mentor programs across North America. She has personally coached hundreds of people in effective communication methods and excellence standards.